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MMI has provided direct marketing
services to the financial services industry since 1984.
These services include marketing strategy,
telemarketing management, retention management, campaign management, reporting
and financial analysis.
We have more experience with insurance
marketing programs than any other direct response group in the country. In
fact, we have generated over $5,000,000,000 in annualized premiums and
membership fees as a result of our direct marketing campaigns. Our client
list includes many of America's largest banks, oil companies, and credit card
companies.
MMI's marketing innovations and unique style will generate improvement across all
direct response marketing channels.
MMI works with clients to establish profitable
sustainable direct marketing programs. We analyze every component of a
marketing effort to maximize revenue and profit. Often the most
significant improvements are the direct result of improving the efficiency of
current processes. Our innovative approach to campaign implementation
ensures that we are fully involved and able to work with both internal and
external resources to reduce cost and increase production. This approach allows clients to focus on planning and strategy.
MMI's staff is unique in the industry.
Our experienced direct marketing professionals have a full understanding of
direct response financials and manage every campaign to achieve revenue and
profit goals. In addition, MMI provides full actuarial support for product
development, pricing and lifetime value analysis.
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